Keyword Effectiveness Index (KEI)

Various people new to promoting feel that Keyword Effectiveness Index (KEI) is the magic formula to achieve high ranking in the search engines and accordingly secure a steady stream of earning. The case is upheld by the documentation of essentially all keywords research tools and has been repeated by numerous inexperienced advertising people.

I say that if anybody says that the Keyword Effectiveness Index (KEI) is awesome to find great magic keywords/search terms, without clarifying any of the drawbacks, then they are either out to trick you or they simply don't know any better.

KEI is a statistical formulation the find out best useful keywords phrases and terms to use in optimizing your website pages.

HOW TO CALCULATE KEYWORD EFFECTIVENESS INDEX (KEI) ?

The formula for Calculating KEI

SV = Search Volume: Explore relevant keywords using Google Adwords

C =   Competition: Check the current index of documents for each of them in Google

Calculate KEI

SV2 : 2400 x 2400  = 5760000

           C :   19,500,000       

SV/ C =   5760000/19500000

KEI= 0.295

According to KEI, the best keywords are those that have a lot of searches and that don't have much competition in the search result. A low KEI is accordingly most effective and preferable.